Inspired by life with little ones

Baby Uma began with a familiar parenting moment: Jo was heading out with her little one, wondering how she’d carry everything.

When she founded Baby Uma, her first son was two. Like many tired parents, she’d tried just about anything that might make teething, playtime, mealtimes and sleep a little easier—mostly bought online after another long day. And sleeping through the night? Her son finally got the hang of that at three.

Come rain or shine, they were always out and about: meeting friends, enjoying another slice of cake, doing the food shop or heading to baby and toddler groups. Known in her family as the “what if” girl, Jo always packed a spare everything. Clothes, muslins, hats, blankets, snacks—for her son and herself. Stepping out of the door could feel like packing for a holiday.

She needed more space on the buggy, or an extra pair of hands. That was the inspiration behind Baby Uma’s buggy clips.

The clips soon became a favourite, shared with friends navigating nursery runs, school pick-ups and shopping trips. For Jo, they became as much of an everyday essential as baby wipes.

Behind those early ideas were two parents, plenty of sleepless nights and a growing pile of purchases, gradually figuring out what helped and what didn’t. That experience shaped a simple approach: practical accessories, without the fiddly bits, that are easy to use day in, day out.

Today, that same approach remains at the heart of Baby Uma. Our range has grown from buggy clips to accessories for days out, everyday care and maternity, always with the real routines of family life in mind.

From packing for your first outing to finding your own rhythm, we’re here to help make the everyday a little easier. We hope you enjoy having Baby Uma along for the ride.